WASHINGTON IMPROV THEATER
Washington Improv Theater is a vigilante improvisational theater group who utilizes a disciplined approach to theater in an unconventional way.
The challenge, on a shoestring budget, was to elevate WIT’s profile in the area, promote their holiday program and get more people through the doors. Because each performance offers the chance to see something that has never happened before and may never happen again, we delivered the message in a fresh and spontaneous way, suggesting a truly unique and dysfunctional event.
The results? Audience traffic increased 23% over the previous year.