BIG BROTHERS BIG SISTERS OF MARIN & NAPA
Big Brothers & Big Sisters had a serious shortage of male volunteers. They recognized that the marketing that worked for women wasn’t moving the men. So we crafted a unique campaign that highlighted what was missing in these children’s lives by demonstrating an over-the-top effort by them to provide their own entertainment.
The results? Inquiries increased 25% over the previous year. In addition to doing some good, the campaign won Gold & Best in Category at the San Francisco Addys and an Emmy nomination.
Looks like we're running low on Big Brothers.
TV commercial for the Big Brothers Big Sisters of Marin & Napa. Greg Nelsen, art director.